The words Choose Wisely over images of a bright blue sunny day and dark cloudy stormy day.
Joyful woman kiteboarding

Live by your internal power.

Choice Over Fear offers workshops, workbooks, training, and speaking applies the Choice Over Fear Equals Power philosophy to support living intentionally by recognizing the power of our choices. 

Our mission is to provide action and reflection based tools to support people overcoming the barriers from acting on their most meaningful aspirations. 

Mission & Vision

Our vision is person believes in themselves and their value, living life according to their intentions.

Founder, Kathleen Jewby, at Niagara Fall wearing Choice Over Fear.

Founder’s Story

In 2014, I was going through a challenging time. I was unhappy with my work and living situation. Wanting to create a vision for my future, I wrote and designed a book that combines  vision, mission, purpose, inspiration, and a habit tracker into the life I wanted. I’ve created annual books since the original.


Ten years later, I gave a TEDx Talk about the impact of my intention books (I called them goal books at the time). What I realized in the process of writing my speech and reflecting on the impact of the books over the long-term is the force preventing my goals was often fear. I was driven by fear even when I wasn’t aware of how fear was influencing my decisions. By creating the vision of what I wanted my life to be, I had to overcome the fears to become who I wanted, which is represented by the equation Choice Over Fear Equals Power.

2014 Intention Book Cover - person leaping over a rock into the ocean.
Kathleen Jewby TEDx Babson College giving her talk Designing Your Power: The Impact of Creating Yourself